My GM Rewards Loyalty Program Expands Rewards

What is My GM Rewards?
The My GM Rewards program is General Motors’ comprehensive loyalty initiative designed to reward its customers for their continued trust and support. As one of the most robust loyalty programs in the automotive industry, GM customer loyalty is at the heart of My GM Rewards, offering drivers of Buick, GMC, and Cadillac vehicles the opportunity to earn points for their everyday vehicle needs. Whether you’re purchasing a new vehicle like the GMC Yukon or scheduling routine service, the program provides valuable rewards that can be redeemed for a wide range of services, accessories, and more.

How My GM Rewards Works

The GM rewards program is structured around three distinct membership tiers: Silver, Gold, and Platinum. Each tier unlocks greater earning potential and additional benefits as you accumulate points through various transactions. When you first enroll—at no cost—you automatically join the Silver tier. As you continue to engage with GM, whether through purchasing or leasing a vehicle, maintaining your current one, or purchasing parts and accessories, you can elevate your status to Gold and then Platinum.

For example, when you purchase a vehicle like the GMC Sierra 1500, GMC Yukon, or Buick Enclave, you immediately start earning points that can be used for future purchases or services. Car buying rewards include earning points on both new and Certified Pre-Owned vehicles, making the program especially valuable for repeat GM customers.

How Points Are Earned and Redeemed

Customers can accumulate points in multiple ways, making it easy to grow your rewards balance. You earn 3 points for every $1 spent on Certified Service, parts, and accessories, as well as 1 point for every $5 spent on new vehicle purchases. For instance, owners of the GMC Yukon or GMC Sierra 1500 can accumulate points through routine maintenance like oil changes or by upgrading with GM-approved accessories.

As a GM rewards member, you can then redeem these points toward a wide variety of services and products. Whether you’re getting your vehicle detailed, upgrading your tires, or purchasing a new set of wiper blades, your points can be used to lower costs. Additionally, points can be redeemed for GM Financial services, OnStar®, and even special experiences exclusive to GM loyalty members.

GM’s Customer-Centric Approach

At its core, the GM rewards program is built on a customer-centric philosophy. GM designed this loyalty program to cater to the diverse needs of its drivers, from those who drive luxury models like the Buick Enclave to rugged vehicles like the GMC Yukon. By offering an easy-to-understand rewards system with valuable redemption options, GM ensures that its customers are always rewarded for their loyalty and continue to receive the high level of service they expect.

With My GM Rewards, GM is not only recognizing customer loyalty but also creating a cycle of rewards that allows customers to reinvest in their vehicles, ensuring they get the most out of their ownership experience.

Earning Points: How My GM Rewards Levels Work

The GM Rewards program offers a tiered membership structure, allowing customers to unlock greater benefits as they engage more with GM. By joining the loyalty program for free, drivers of vehicles like the GMC Sierra 1500, GMC Yukon, and Buick Enclave can start earning valuable points right away, which can be redeemed for services, accessories, and future vehicle purchases.

Tiered Membership: Silver, Gold, and Platinum

The My GM Rewards program operates on a three-tier membership system: Silver, Gold, and Platinum. Each tier offers increasing rewards and benefits, giving customers more value as they move up the levels.

• Silver Tier: This is the starting point for all new members of the GM loyalty program. As soon as you enroll, you’re placed in the Silver Tier at no cost. At this level, you begin earning 3 points for every $1 spent on services, parts, and accessories. For instance, if you’re a Buick Enclave owner and schedule regular maintenance or purchase new accessories, you’ll accumulate points that can be used for future purchases.
• Gold Tier: By spending more on services, parts, and vehicle purchases, you can progress to the Gold Tier. Achieving this level provides even more opportunities to redeem points for rewards. GMC Sierra 1500 and GMC Yukon owners, for example, may find that Gold Tier status offers better redemption options for larger service bills, such as brake replacements or tire upgrades. Gold members also benefit from exclusive offers and greater flexibility in point redemptions.
• Platinum Tier: The Platinum Tier is reserved for GM’s most loyal customers who engage heavily with the brand. This top-level tier unlocks the highest point-earning potential, allowing members to maximize their rewards for major vehicle purchases or extensive services. Buick Enclave owners who have reached Platinum status, for example, can enjoy enhanced rewards when leasing or buying a new vehicle or even upgrading to the latest features and technology.

How Points are Earned

One of the key advantages of the GM rewards program is how easily points can be earned across a wide range of activities. Whether you’re getting your car serviced or purchasing a new GMC Yukon, every transaction adds points to your account.

Vehicle Purchases: Members earn 1 point for every $5 spent on new vehicle purchases, whether it’s a GMC Sierra 1500, GMC Yukon, or Buick Enclave. If you’re purchasing a Certified Pre-Owned model, you can still accumulate points toward future purchases or services.

Services and Maintenance: For every $1 spent on Certified Service, including oil changes, tire rotations, and brake services, members earn 3 points. Owners of the GMC Sierra 1500 who frequently utilize their trucks for heavy-duty tasks can benefit greatly from these rewards, as regular maintenance becomes an opportunity to save on future expenses.

Accessories: Adding personal touches to your vehicle is another way to build up points. Whether it’s installing new floor mats or upgrading your vehicle’s entertainment system, purchases on GM-approved accessories for models like the Buick Enclave or GMC Yukon contribute to your rewards.

The GM customer loyalty program is designed to make earning points effortless and rewarding, ensuring that every interaction with GM helps customers unlock more value from their vehicles. By climbing through the membership tiers, drivers can enjoy more tailored rewards and exclusive benefits that enhance their overall ownership experience.

Ways to Redeem GM Rewards Points

One of the standout features of the GM Rewards loyalty program is its flexibility when it comes to redeeming points. Whether you’re looking to upgrade to a new vehicle or maintain your current one, GM Rewards allows you to use your points in ways that add real value to your car ownership experience. Owners of vehicles like the GMC Sierra 1500, GMC Yukon, and Buick Enclave can take advantage of these benefits to maximize their savings.

Redeem Points for Vehicle Purchases & Services

The GM Rewards loyalty program offers multiple ways for members to redeem points, making it easier to apply your rewards to various aspects of vehicle ownership. Whether you’re looking for a new vehicle or simply need service, points can be redeemed in the following ways:

• Certified Pre-Owned (CPO) Vehicles: Gold and Platinum tier members can redeem their GM Rewards points toward the purchase or lease of a Certified Pre-Owned (CPO) vehicle. For instance, if you’re considering a Buick Enclave or GMC Sierra 1500, you can use your points to reduce the cost of the vehicle or lower your monthly payments.

• New Vehicle Purchases or Leases: Points can also be redeemed toward the purchase or lease of a brand-new GMC Sierra 1500, GMC Yukon, or Buick Enclave. This makes it easier for customers to get into the vehicle they’ve always wanted while saving on the total purchase price. If you’re a Gold or Platinum tier member, you can maximize these benefits, ensuring you get even more value from your points.

• Vehicle Accessories: Customizing your vehicle is another excellent way to redeem points. You can use your GM Rewards points to purchase genuine GM accessories for your GMC Sierra 1500, whether it’s bed liners, roof racks, or upgraded tech. This allows you to personalize your vehicle while using points instead of cash.

• Maintenance & Services: Points can be applied toward Certified Service at Central Buick GMC in Winter Haven, making vehicle maintenance more affordable. From oil changes to brake replacements and tire rotations, every service can be an opportunity to redeem points and save. Owners of the GMC Yukon and Buick Enclave can maintain their vehicles at a lower cost while keeping them in peak condition.

Example Scenarios for Gold and Platinum Members

For Gold and Platinum tier members, the GM Rewards loyalty program offers even more lucrative redemption opportunities. Here are a few examples:

Gold Member Scenario: A Gold tier member who owns a GMC Sierra 1500 has accumulated a substantial amount of points through regular maintenance services and accessory purchases. When it’s time to upgrade their truck or purchase a new vehicle, they can redeem those points toward a new GMC Sierra 1500, reducing the overall cost or down payment.

Platinum Member Scenario: A Platinum tier member driving a Buick Enclave might use their points to pay for a significant portion of a complete vehicle service package, which includes oil changes, tire rotations, and other critical maintenance. Additionally, they could redeem points for premium accessories to upgrade their vehicle’s interior or exterior, all without spending extra money.

Visit Central Buick GMC in Winter Haven to Redeem Your Points

To make the most of your GM Rewards loyalty points, we encourage you to visit Central Buick GMC in Winter Haven. Whether you’re interested in a new or Certified Pre-Owned GMC Sierra 1500, GMC Yukon, or Buick Enclave, or simply need to schedule a service, our team can help you redeem your points for car buying rewards and maintenance services.

By participating in the GM Rewards program, you unlock a world of benefits that can enhance your overall ownership experience while saving you money in the process. Start redeeming your points today and enjoy the exclusive rewards available to loyal GM customers!

Special Benefits of the My GM Rewards Program

The My GM Rewards program offers more than just points—it delivers a suite of exclusive benefits that enhance your ownership experience. As a GM customer, whether you drive a GMC Yukon, GMC Sierra 1500, or Buick Enclave, you can access special offers, unique rewards, and tailored experiences that make being part of the GM rewards loyalty program truly valuable.

Exclusive Offers, Discounts, and Experiences

From birthday bonuses to personalized experiences, the My GM Rewards program provides a range of perks that go beyond standard rewards. Members can enjoy:

• Birthday Bonuses: Celebrate your special day with bonus points. Every year, My GM Rewards members receive a points boost to mark their birthday, adding more value to their membership.

• Tailored Experiences: Depending on your tier level—Silver, Gold, or Platinum—you may have access to special experiences such as exclusive test drives, VIP events, and personalized services at GM dealerships. These experiences are designed to make you feel like a valued part of the GM family, especially for loyal owners of vehicles like the GMC Yukon or GMC Sierra 1500.

Seasonal Promotions and Discounts

Throughout the year, My GM Rewards offers seasonal promotions that allow members to get even more out of their points. For example, GMC Sierra 1500 or Buick Enclave owners might find themselves eligible for:

• Discounts on Vehicle Services: Members can redeem points or receive discounts on vital vehicle maintenance, from oil changes and brake repairs to tire rotations. Gold and Platinum members may receive even deeper discounts, helping them keep their vehicles in top condition while saving money.

• Accessories and Upgrades: Use your GM Rewards points to upgrade your GMC Yukon with genuine GM accessories. Whether it’s adding all-weather floor mats or a roof rack for extra storage, you can enjoy discounts or even get accessories for free as part of seasonal promotions.

• Free Maintenance Offers: During promotional periods, members may qualify for complimentary maintenance services, especially for loyal GMC Yukon and Buick Enclave owners. From scheduled service visits to essential repairs, the My GM Rewards program helps reduce the cost of ownership.

Benefits for GMC Sierra 1500, GMC Yukon, and Buick Enclave Owners

As a GMC Sierra 1500 or GMC Yukon owner, your participation in the GM rewards loyalty program means more than just points—it’s about unlocking exclusive savings and services tailored to your vehicle. Whether it’s a free accessory upgrade or a discounted service package, these benefits are designed to enhance your driving experience.

If you’re a Buick Enclave owner, you’ll enjoy the same benefits, with exclusive access to rewards like discounted vehicle maintenance, special offers on new purchases, and unique experiences tailored just for you.

A Loyalty Program Designed for You

The GM Rewards program was built with GM customer loyalty in mind. It’s not just about rewarding you for your purchases but creating lasting relationships that offer real benefits for your vehicle ownership journey. Whether you drive a GMC Yukon, GMC Sierra 1500, or Buick Enclave, you’ll find that the program’s exclusive perks help you get the most out of your GM experience.

For even more information on how to take advantage of these benefits, visit or contact Central Buick GMC in Winter Haven and learn how your loyalty to GM can reward you every step of the way.

Pairing My GM Rewards with the My GM Rewards Card

To elevate your GM customer loyalty experience, GM offers the My GM Rewards Card, which integrates seamlessly with the My GM Rewards program. This powerful combination allows you to maximize your points and enjoy even more benefits as a GM vehicle owner. Whether you drive a Buick Enclave, GMC Sierra 1500, or GMC Yukon, pairing the rewards program with the rewards card opens up a new world of opportunities for savings and perks.

Introducing the My GM Rewards Card

The My GM Rewards Card enhances your experience by offering a faster way to accumulate points and a more convenient way to redeem them. As part of the GM rewards program, the card allows members to earn unlimited 7X points for every $1 spent on eligible GM products and services, and 4X points on other purchases. This makes it easier than ever to build up your rewards and redeem them for everything from accessories to maintenance services.

How It Works with the Loyalty Program

The My GM Rewards Card integrates directly with the loyalty program, so every purchase you make with the card—whether at the dealership or elsewhere—helps you accumulate points faster. These points can then be redeemed toward new vehicle purchases, like a Buick Enclave or GMC Sierra 1500, as well as services like vehicle detailing or routine maintenance.

Buick Enclave and GMC Yukon owners can especially benefit from using the rewards card for GM-specific purchases. For example, with every service visit to a dealership or purchase of GM accessories, you’re rewarded with points that can be redeemed for future expenses. If you’re a GMC Sierra 1500 owner, you can even apply these points toward vehicle upgrades or accessories, such as tonneau covers or premium audio systems.

Card Benefits for Buick Enclave, GMC Sierra 1500, and GMC Yukon Owners

For drivers of the Buick Enclave, GMC Sierra 1500, or GMC Yukon, the rewards card offers tangible benefits:

• Vehicle Detailing Credits: Accumulate points quickly by using your GM Rewards Card on regular vehicle services, then redeem those points for full-service detailing, keeping your Buick Enclave or GMC Yukon in pristine condition.
• Fuel Purchase Incentives: With 4X points on every dollar spent at gas stations, the My GM Rewards Card helps you save on fuel while you accumulate points to use toward future vehicle services or even your next lease or purchase.
• No Expiration of Points: As long as you keep your GM Rewards Card account open, your points never expire, allowing you to save up for bigger rewards, like applying them to the purchase of a new GMC Sierra 1500 or Buick Enclave.

Applying for the My GM Rewards Card

Applying for the My GM Rewards Card is easy, and the perks are immediate. New cardholders can receive a $100 statement credit after their first purchase, and the card comes with no annual fee, making it a great addition to any GM owner’s wallet.

By pairing the GM Rewards Card with the My GM Rewards loyalty program, you’ll enjoy an elevated level of benefits that make your GM ownership experience even more rewarding. From fuel incentives to vehicle maintenance credits, there’s no better way to take advantage of GM customer loyalty than by signing up for the My GM Rewards Card.

Explore how you can start earning points faster and enjoying exclusive rewards today by visiting Central Buick GMC in Winter Haven. Whether you drive a Buick Enclave, GMC Sierra 1500, or GMC Yukon, the combination of the My GM Rewards Program and the My GM Rewards Card ensures that every purchase and service visit brings you one step closer to your next reward.

Earning Points with the My GM Rewards Card

For GM customer loyalty members, the My GM Rewards Card is the ultimate tool to maximize points with every purchase. Whether you’re maintaining your GMC Sierra 1500, customizing your GMC Yukon, or taking advantage of GM services, the rewards card allows you to build up points quickly and redeem them for a wide range of benefits.

Maximizing Points with Every Purchase

With the My GM Rewards Card, you earn 7X points for every dollar spent on eligible GM purchases. This includes everything from certified vehicle services, accessories, and parts to OnStar subscriptions and even electric vehicle charging for GM’s EV models. For all other everyday purchases, the card offers 4X points per dollar, ensuring you’re always earning, whether at the dealership or while running errands.

7X Points for GM Purchases

Owners of vehicles like the GMC Sierra 1500 can especially benefit from the 7X points when making GM-specific purchases. Each service visit to your GM dealer, whether for oil changes, brake replacements, or other certified services, allows you to earn points quickly. If you’re considering upgrading your GMC Yukon with accessories like premium floor liners or roof racks, the My GM Rewards Card helps you earn even more points to redeem on future purchases or services.

Real-World Benefits for GMC Yukon and Buick Enclave Owners

For GMC Yukon and Buick Enclave owners, the GM Rewards Card turns every maintenance and customization into an opportunity to earn more points. For example, a Yukon owner can rack up points by purchasing custom rims or tech upgrades, while a Buick Enclave owner could earn points through regular maintenance services like tire rotations or brake checks. Even electric vehicle charging (for EV models) is an eligible purchase for earning points, making the rewards program valuable for both traditional and electric GM vehicle owners.

By using your GM Rewards Card for everything from vehicle maintenance to new accessories, you’ll quickly accumulate points that you can redeem toward future purchases, services, or even the lease or purchase of a new vehicle, like the GMC Sierra 1500 or Buick Enclave.

Make Every Dollar Count

Whether you’re upgrading your GMC Sierra 1500 with the latest accessories or keeping your Buick Enclave in top condition with certified services, the My GM Rewards Card makes it easy to earn more and redeem faster. Visit Central Buick GMC in Winter Haven to learn more about how the GM Rewards Card can enhance your ownership experience.

With the GM Rewards Card, every purchase brings you closer to your next reward, whether it’s discounted services, new accessories, or even a down payment on your next GM vehicle.

Wrap-Up: Unlock More with My GM Rewards

The My GM Rewards program offers incredible benefits to enhance your ownership experience, whether you’re driving a GMC Sierra 1500, GMC Yukon, or Buick Enclave. With the GM Rewards Card, you can earn points faster and redeem them for vehicle services, accessories, and even your next GM purchase. This loyalty program is designed to reward your commitment to GM, making every service visit or upgrade more rewarding.

By joining the My GM Rewards program, you’ll unlock exclusive benefits, from vehicle-related purchases to special offers and discounts. Whether you’re just starting out with the Silver tier or advancing to Gold or Platinum, there’s always a way to get more out of your GM ownership.

At Central Buick GMC, we invite customers from Winter Haven to explore our wide selection of vehicles, including the rugged GMC Sierra 1500, the spacious GMC Yukon, and the luxurious Buick Enclave. Our team is here to help you redeem your rewards points for new vehicles, vehicle maintenance, or accessories that suit your needs.

If you haven’t already, it’s time to enroll in the My GM Rewards program and apply for the GM Rewards Card to start maximizing your rewards. Visit Central Buick GMC in Winter Haven to learn more about how you can get the most out of your GM ownership experience. Whether you’re purchasing a new vehicle or looking to maintain your current one, we’re here to help you enjoy all the benefits that come with being a loyal GM customer.

See www.mygmrewardscard.com for full program details. 

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